Bram Rolvink

During my studies at The Hague University of Applied Sciences, I developed a strong foundation in classical product design. I gained extensive knowledge of product development and design processes. Close collaboration with businesses trained me to think from both the consumer’s and the company’s point of view. The developed products were both aesthetically pleasing and functional. During this bachelor, I started to develop an interest in the strategic aspects of design. In most projects, I made sure that a successful and realistic product was the ultimate outcome. I am still looking for ways to further develop this expertise area.

I did two internships at internationally operating companies. As a “designer in the field” I got inspired by and developed my feeling for aesthetics and business thinking. I experienced what it takes to really make things happen. By having full responsibility for big projects within the company, I learned to collaborate closely with several important stakeholders. It helped me to develop an understanding of business and with making my designs realistic for the relevant market or target group. This “business sense” in design is something that I want to master. I currently do so by pursuing a master’s degree in industrial design focused on leadership and entrepreneurship. I am looking for ways to help businesses excel in design and innovation.