Blofield is quite a unique company; with uncommon products, different B2B and B2C markets, and international operations while still being a fairly small company. It’s no wonder that a lot of stakeholders are involved with the project. Having a good understanding of the context is important before the real designing can start. Market research and user interviews were conducted to get a better understanding of the project, which helped with placing it in a relevant framing.
As an internal Research and Development intern, I was responsible for the development of the new addition to the new collection. During this project, I applied most skills and knowledge that I acquired during my bachelor. A classical Product Design approach was applied — diverging to many possible ideas and concepts, which later got converted to one final producible product.